Director Nik Ellis talks to Modern Insurance Magazine about how AI has helped reshape Laird, allowing the team to focus on their core expertise:
“We believe that technology should work for people, not the other way around. Like many professionals in the claims and insurance sectors, we entered this industry to apply assessing expertise, solve engineering problems, and deliver clear insights to our clients. Yet, over time, the core focus has too often been diluted by endless admin, repetitive tasks, and data management that pull attention away from real value.
Enter Swiftcase’s automation and artificial intelligence; not as a buzzword, but as a powerful suite of tools that’s genuinely reshaped and continues to evolve how we work.
AI has enabled us to refocus on what matters most: delivering high-quality automotive reports and intelligence. By automating the peripheral processes, from data entry to follow-up emails, we’ve not only streamlined internal operations, but we’ve unlocked measurable improvements for our clients across the board.
From Static Reports to Smart Solutions
Traditional PDF reports are giving way to smart, dynamic documents that communicate across the supply chain in real time. For example, if a vehicle is deemed unroadworthy, Swiftcase can immediately notify the hire team or even pre-book a courtesy vehicle, including estimated hire duration. If the vehicle is repairable, the system matches it to an appropriate approved repairer based on location, skill set, and availability; no more time-consuming coordination for claims handlers. Relevant data regarding the repair is pushed directly into the repairer’s system via API, creating a seamless, frictionless flow.
Smarter Client Tools and Customisation
We’re also empowering our clients with AI tools they can use directly with their own customers. From personalised vehicle image upload apps to AI chat and voice bots that assist with valuation, reporting, FAQs etc, extending the benefit chain even further. These tools reduce delays, improve customer satisfaction, and support faster decision-making.
The beauty of Swiftcase’s AI framework lies in its flexibility. Whether it’s a bespoke subrogation workflow, a data-rich dashboard, or predictive modelling of claim trends, we can quickly and cost-effectively adapt to suit each client’s unique needs.
Efficiency and Accuracy with a Human Touch
The gains are undeniable: faster turnaround times, reduced operational costs, better data insight, and improved consistency and transparency. But we’re equally committed to keeping humans in the loop. AI handles the heavy lifting, while our experts ensure that each decision is considered, correct, and aligned with industry standards.
Ultimately, AI isn’t just making Laird more efficient, it’s delivering real, tangible advantages to our clients, their customers, and the wider claims ecosystem.
Welcome to the future of claims management: smart, scalable, and human-centred.
We’re always happy to talk about how our AI works in practice, or better yet, to demonstrate it in action. If you’d like to see how our intelligent solutions can support your business, streamline your claims process, or improve your customer journey, just get in touch.”
Reproduced with kind permission from Modern Insurance Magazine