Modern Insurance Magazine interviewed Laird MD Nik Ellis about the company's innovative system upgrades and leadership in automotive intelligence.
What is Automotive Intelligence?
Rather than delivering static PDF reports, Laird provides real-time data via API integration directly into clients' CRM systems. This transforms claims handling from a static, sequential chain to a dynamic, interconnected system.
How Does AI Help?
The company employs multiple AI systems spanning from first notice of loss through final payment. Drivers upload vehicle images through a user-friendly interface, and AI technology instantly processes them with human engineer oversight to produce detailed reports.
