We’re incredibly proud to announce that we’ve been shortlisted for the Excellence in Technology – Motor category at the British Insurance Technology Awards 2025.
This nomination is more than just a nod to innovation, it’s a recognition of our mission to lead the way in how technology can elevate every part of the motor claims process, from behind-the-scenes operations to frontline customer interactions. At Laird, we’ve always believed that the right tech, used intelligently, can transform how we work and, more importantly, how we support our clients and their customers.
Over the past year, we’ve continued to invest heavily in artificial intelligence and automation, not as gimmicks, but as tools that genuinely improve outcomes. Internally, we’ve streamlined processes to reduce administrative burden, speed up workflows, and empower our expert engineers and support teams to focus on high-value work. Our systems now assist with triage, automatically identify potential fraud risks, allocate work based on complexity and capacity, and offer early insight into likely repair paths or total loss outcomes. All of this makes our team more agile, more accurate, and more responsive.
But the real impact is seen externally. For accident management companies, brokers and repairers, our technology means faster turnaround times, better data visibility, and smoother collaboration. For their customers, the drivers involved in an accident, it means less stress, quicker resolutions, and a more transparent, supportive journey from start to finish. Whether it’s through AI-powered image analysis, integrated repairer portals, or real-time status updates, our tech is always designed with people in mind.
Ultimately, we’re not trying to replace the human element, we’re enhancing it. Our AI supports our customer service teams so they can focus on empathy, understanding, and expert guidance, while the tech takes care of the repetitive or complex back-end tasks. It’s this blend of innovation and care that we believe sets Laird apart.
To be recognised for this at a national level is a proud moment for everyone in the business. It validates our approach and inspires us to keep pushing forward, always looking for smarter, faster, and more meaningful ways to serve the industry.