Laird Assessors has been shortlisted for the Excellence in Technology - Motor category at the British Insurance Technology Awards 2025.
Key Technological Investments
Laird has invested heavily in artificial intelligence and automation. Internally, these systems assist with case triage, fraud risk identification, work allocation based on complexity and capacity, and predictions regarding repair paths or total loss outcomes.
Externally, the technology benefits accident management companies, brokers, and repairers through faster turnarounds, improved data visibility, and streamlined collaboration.
Human-Technology Balance
The company emphasizes that technology enhancement rather than replacement of human expertise remains central to their approach. AI supports customer service teams, allowing them to concentrate on empathy and expert guidance.
This nomination validates our approach to technology adoption-innovation that serves people rather than replacing them.
