About Laird Assessors
Established in 2000, providing independent automotive assessments with a passion for technology and client collaboration.
Our Story
Laird was founded in 2000 by MD Nik Ellis with a simple aim: to improve the way vehicle assessments were delivered, combining stronger client collaboration with better use of technology.
Today, Laird brings together experienced engineers, customer service specialists and technology teams to deliver faster, more consistent and more accountable outcomes. Automation removes much of the repetitive work, while skilled people remain responsible for the judgement, technical opinion and final result.
That same thinking shapes the culture. Staff are trusted to work flexibly, challenge established ways of doing things and develop their expertise, with the focus firmly on results rather than convention.
Our Team
Our engineers bring extensive experience from body repair, vehicle assessment and the wider motor industry, giving them the practical knowledge to make sound, defensible decisions.
Technology is built into the way Laird operates, supporting faster workflows, better client integration and less unnecessary administration. Our customer service team is equally empowered, with experienced people trusted to make sensible decisions quickly and keep work moving.
Our Values
Passion to Evolve
Continuous advancement through technology and knowledge development.
Striving for Quality
Commitment to accuracy embedded in every process.
Investing in Each Other
Teamwork prioritizing respectful relationships.
Exceptional Experience
Ownership of customer journeys.
Bring All Yourself to Work
Encouraging personal authenticity and life-work integration.
Active in the Community
Participation in charity and community initiatives.
Industry Recognition
Since 2023, Laird has received more than 17 national industry award recognitions, spanning technology, customer service, workplace culture and support for the wider claims industry.
Highlights include MD Nik Ellis being named Insurance Times Technology Champion of the Year 2024, recognition that reflected Laird’s practical use of technology to improve outcomes for both clients and staff.
Laird has also been shortlisted for Excellence in Technology – Motor at the 2025 British Insurance Technology Awards, Best Place to Work and Supporting the Industry at the Modern Claims Awards, and in 2026 was again recognised nationally for both Claims Technology and Excellence in Customer Care.
For us, the value of that recognition is not the trophies themselves. It is independent confirmation that better technology, experienced people and strong customer service can work together to produce a better claims service.