Wirral to host OVO Energy Tour Series and Tour of Britain

Nik Ellis, founder of Wirral-based bike assessing company, Laird Assessors, and avid cycling fan, said: “It’s an extremely proud moment to see the Tour of Britain staged in Wirral for the first time. Working in the cycling industry and being a passionate bike rider myself I believe this will do wonders to raise the profile of the sport in the region. In turn, it’s a major profile raising opportunity for the Wirral peninsula, which has been awarded the Liverpool City Region ‘Borough of Culture’ for 2019. Thousands of spectators lined the streets back in 2014 when the Tour came to Liverpool. It’s Britain’s big cycle race, and our national tour. We expect even bigger crowds in the Wirral this year, as the sport seems to be growing exponentially. You only need to look through the winners of BBC Sports Personality of the Year to see its rise in popularity since Chris Hoy’s Olympic success in 2008. It’s great news for the local economy and the cycling industry as a whole, as the large footfall presents a terrific growth opportunity.


“As a business Laird Assessors has recorded five years of growth within our bicycle assessing division which delivers professional assessments in the event of bike failures or following an accident. A thorough examination is crucially important to ensure that no damage is missed, in particular latent cracks to frames and forks. Our experts are avid cyclists themselves, and understand how bicycles are meant to perform and how they crash. They understand which components can be repaired and which require replacement for safety and aesthetic purposes. It is becoming an increasingly specialist area due to advances in technology and modern manufacturing techniques including carbon-fibre frames.


“Cycling is hugely popular in the Wirral with a massive variety of options for specialist road, race and mountain bike riders, as well as casual family days out. We have wonderful coastal and countryside routes including The Wirral Way – which forms part of Wirral Country Park – a 12-mile, traffic-free ride running from West Kirby to Chester. The Tour of Britain will bring the biggest names in cycling to our region, which will undoubtedly spark fresh interest in the sport and encourage greater involvement in worthwhile initiatives such as the Government-led ‘Bike 2 Work’ scheme which helps people save more than 40pc on new bike purchases.”

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